The U.K. General Election Is Called

Pointing the Way
The heavy media presence on the lawns outside the Houses of Parliament will be a familiar sight over the next few weeks. This campaign will ape the 2008 U.S. election as social media, in addition to traditional media, play an increasingly important role, especially among the traditionally apathetic 18-to-25-year-old demographic.

• TIME Video with Gordon Brown
• David Cameron: The U.K.'s Next Leader?