A Brief History of Cougars

2009 Cougar Convention
Daniel C. Britt / The Digital Independent

Cougars Convene
In the summer of 2009, self-proclaimed cougars gathered for the first-ever Cougar Convention, held in Palo Alto, Calif. Gloria Navarro, 42, was named Miss Cougar America. A larger, Las Vegas–based convention is slated for Jan. 22, 2010.

Get the Latest Photos from Time.com
Get TIME photos and pictures of the week delivered directly to your inbox.