The History of the Bikini

Swimsuit Illustrated
TIME's sister publication published its first ever swimsuit issue back in 1964. The story behind this debut has it that editor Andre Laguerre could find no compelling sporting events to write about during the winter months and asked fashion reporter Jule Campbell to help fill some space, including the cover, with a model. She found Babette March, above, and the rest is history.

• The Evolution of the Bikini