Celebrating 50 Years of the Mini

Making Its Mark
Mark I Mini cars on the assembly line at a BMC factory, circa 1960. Mark I sales strengthened across most of the lines during this decade. Sold at nearly below cost, it barely made any money for its owners. Rival automaker Ford once took a Mini apart to see if they could produce a viable alternative. Their conclusion? They wouldn't be able to sell it at the same price.

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