Remembering Guiding Light

Six months after its first appearance on television, CBS moved it to 12:45 in the afternoon (on the east coast), where it gained great popularity
Walter Sanders / Time Life Pictures / Getty

Soap Opera
Six months after its first appearance on television, CBS moved it to 12:45 in the afternoon (on the east coast), where it gained great popularity and ran for almost 16 years, sharing the half hour with another show sponsored by Procter & Gamble, Search for Tomorrow.

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