The Evolution of Harley-Davidson

Harley-Davidsons, the company hopes to expand its customer base
(c) Harley-Davidson; Courtesy Harley-Davidson Motor Co. Archives

New Bike on the Block
When the company introduced its Sportster Iron 883 in 2009, it set a significantly lower price point than traditional Harley-Davidsons, in the hopes that it could expand its customer base and survive the downturn in sales that affected the entire motorcycle industry.

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