The Evolution of Harley-Davidson

In the 1980s, Harley-Davidson re-focused its marketing to get closer to its customers
(c) Harley-Davidson; Courtesy Harley-Davidson Motor Co. Archives

Brotherhood
In the 1980s, Harley-Davidson re-focused its marketing to get closer to its customers. The company sponsored Harley Owners Group (H.O.G.) demo rides, introduced a traveling museum and increased the presence of employees (like these five, members of the 1978 factory dirt bike team) at rallies, shows and other events.

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