Saavn: Bollywood Gets Digital

In Step
Saavn has enjoyed a burst in business on the heels of the Oscar-nominated film, Slumdog Millionaire, above. Though they only control the distribution of one Mumbai-produced song from the film, its soundtrack has been a great conduit for new customers. "Slumdog's soundtrack has elevated the entire Bollywood genre and brought us a new customer base wanting to explore similar music," says co-founder Bhat.

• Ring, Ring, Bollywood is Calling