Pimp My Truck: The World of Custom Big Rigs

The World of Custom Big Rigs Photographer Roger Snider travels the globe in search of the most tricked-out trucks on the planet

Japan: The Dekotora
The custom riggers in Japan specialize in dekotora, or "art trucks" like this one. The vehicles, many of them working rigs, hide five to six generators underneath their carriages in order to power all the lights and sounds.

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