Your Doctor Wants You to Smoke

Amazing What Science Can Do
How exactly, one might ask, did a man with a microscope prove in 1951 that Chesterfields have "no unpleasant after-taste"? By looking for an absence of aftertaste molecules? Jackler likes this ad because the "scientist" is about to drop ash on whatever he's examining. In 1998 a massive lawsuit forced strict marketing guidelines on the tobacco companies. By 2005 those companies had almost doubled their marketing spending, from $6.7 billion to $13.1 billion, according to Brandweek. Most of the promotion has moved into bars, event sponsorship and, of course, the Marlboro Health Spa, er, Ranch.

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