Herb Kelleher

Kelleher's eccentric approach to business has paid off big. Last year, Southwest took in $9.8 million, the highest return to shareholders of any company in the S&P 500.
Pam Francis / Liaison

Method to His Madness
Kelleher's eccentric approach to business has paid off big. Last year, Southwest took in $9.8 million, and from 1972 to 2002 they offered the highest return to shareholders of any company in the S&P 500.

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