WEDNESDAY: AMA Reconsiders Endorsement
CHICAGO: Suddenly the American Medical Association has cold feet. After
agreeing to allow the Sunbeam Corporation to use the AMA logo on its
medical equipment, the organization said today it wants to reconsider the
five-year endorsement package. Why? It seems the esteemed group of doctors
have not actually tested Sunbeam's wares, which makes the 'stamp of approval' meaningless. Critics maintain the AMA could hurt its credibility by lending its name for cash. TIME
science writer Christine Gorman agrees: "It's when the money is changing hands that we
start questioning this kind of agreement," she says. Will the AMA back
down? The American Heart Association did when its endorsement deal came
under fire several years ago. But you could say today's AMA doesn't have that much of a heart.