In October 1997, the Rev. Sally Bingham of San Francisco's Grace Cathedral and Steve MacAusland, a Dedham, Mass., video producer, conceived of a ministry in the marketplace that could turn Sunday sermons about God's green earth into here-and-now environmentalism. Why stop at Ezekiel 36: 5--God lambastes all Edom for plundering his land--when they could actually persuade the faithful to stop their plundering and buy electricity from nonpolluting sources? In this way, they could ease their conscience and help limit the damage done by fossil-fuel-powered plants, which produce about 40% of U.S. carbon dioxide emissions, the gas most responsible for raising the...
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