If every online shopper bought as much stuff from Amazon.com as Jeff Bezos does, his company wouldn't be $2 billion in the hole. Heaps of UPS boxes line the floor of his cramped office in the PacMed Center, Amazon's Seattle headquarters. Bezos tears into them as if it's Christmas morning, relishing each moment of surprise. It's a stack of DVDs! Kitchen baskets! Austin Powers dolls! More DVDs! (Sample Bezos picks: Go, American Gigolo, Teaching Mrs. Tingle.) You get the sense he would be buying most of it even if he didn't run the company. This is one CEO who really loves...
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