THE BACKLASH STARTS HERE The habit of naming an urban district by fragmenting and contracting the names of its borders (e.g., Manhattan's SoHo, South of Houston Street), hoping to imply a newfound hipness, has grown into a cultural virus:

SoNo: South Norwalk in Connecticut WeHo: West Hollywood SoBe: South Beach in Miami SoBro: South Bronx in New York City SeaTac: Area around Seattle and Tacoma LoDo: Lower Downtown in Denver SoMa: South of Market Street in San Francisco NeChe: Northeast Chelsea in New York City SoDo: South of Downtown in Seattle SoNa: South of Narodni Street in Prague


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