Blame the metrosexual if you must, but men in their 20s and 30s are finally catching on to what women have appreciated for centuries: luxurious grooming products. Companies like the 200-year-old British Truefitt & Hill and the relatively new Sharps are making inroads into the $5 billion U.S. market for men's grooming products with deluxe barbershops, right, and trendy products, left. Truefitt & Hill, once a favorite of Winston Churchill's and now of Matthew Broderick's, offers a half-hour-long shave with a straight razor, nine hot towels and a sideburn trim at its new Las Vegas shop. --By Kate Betts
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