Satisfying both the fan’s appetite for arcana and the entertainer’s need for self-promotion, the blog–or Web log, to the uninitiated–may just be the ideal medium for celebrity communication. A handy guide to some high-profile online typists:
ZACH BRAFF
THE BLOG: gardenstate.typepad.com
THE VIBE: Scrubs’ cutie pie ruminates on everyday tasks like washing his car and outfitting his dog. His “Inexcusable Shameless Plug” warnings win our forgiveness for the icky p.r. bits. RATING **
MARGARET CHO
THE BLOG: margaretcho.net/blog/
THE VIBE: With the bile of her stand-up but not the laughs, the site has earnest musings (“I am a painfully shy person”) and screeds instead of jokes. Just for Cho diehards. RATING *
MOBY
THE BLOG: www.moby.com
THE VIBE: The bald technorocker wins style points for a spare design and chatty postings. On seeing his yearbook picture, Moby gets nostalgic for “my spikey little hair.” RATING ***
QUENTIN TARANTINO
THE BLOG: qtdiary.blogspot.com/
THE VIBE: Funny and frank (John Travolta is too “old and overweight” for a Pulp Fiction prequel), this director’s diary is a hoax. But it’s so clever even his publicist approves. RATING ****
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