Though her parents often squirmed with worry and her husband occasionally shook his head in disbelief, Jenn Ripley has proved with her Atlanta-based store, Luxe, that you can profit from doing what large retailers like Loehmann's do: sell clothing from such designers as Gucci, Marc Jacobs and Stella McCartney at a discount.
Ripley, 25, started her retail career as a precocious 6year-old, selling a 50ยข ring at a church fair for $1.50. From there, she peddled bric-a-brac to patient antique salesmen in London and flower arrangements at state fairs in her native Connecticut.
After dropping out of the Fashion Institute of...