Start Me Up

The post-techie world has new players: women, immigrants and even Republicans Women Entrepreneurs Doing It for Themselves

The plot is familiar: two ambitious Internet geeks graduate Stanford business school, devise a lucrative idea for an e-business, get funded by a prestigious venture-capital firm, set up shop in dingy offices, hire a lot of people, generate buzz, go public. The 15-month-old Internet start-up Della & James hasn't had its IPO yet, but so far it has nailed down the idea (an online bridal registry), the VC (Kleiner Perkins), the hiring (15 to 70 employees in six months) and the buzz (everybody in the Valley has heard of Della & James). But there are some twists: their office is more...

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