The CBS-Viacom Merger: World Of The Media Giants

Viacom's deal to purchase CBS is the latest in a wave of mergers that have created large companies with assets spread across many media: television, film, print and music


Leadership Gerald Levin Chairman and CEO

Total Revenues $26.8 billion Movies and TV 30% $8 billion Cable Prog. 20% $5.4 billion Publishing 17% $4.5 billion Music 15% $4 billion Broadcasting 1% $260 million Other 17%

Broadcasting The WB Network

Cable Programming HBO, TNT, TBS, CNN, CNNfn, CNNSI, Cinemax

Movie and TV Studios Warner Bros., New Line Cinema, Hanna-Barbera, Castle Rock

Publishing TIME, PEOPLE, SPORTS ILLUSTRATED, FORTUNE, 28 other magazines, Warner Books, Little Brown

Music Warner Bros. Records, Atlantic, Elektra, Sire, Rhino

Recreation Atlanta Braves, Atlanta Hawks, World Championship Wrestling

Other Time Warner Cable (distribution), Road Runner (high-speed online service)


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