Like his daddy before him, Ben Zaitz knew he was going to grow up to be a cowman. And until four years ago, he was--moving 2,000 to 3,000 head of cattle a year between his farm in North Carolina and his farm in Minnesota. But in 1995, Zaitz, then 40, got dissatisfied. His customers were disappearing as hard times hammered the dairy business, especially in the Southeast. And his "profit margins were going to nothing," he says. "I just couldn't see much future in what I was doing." But Zaitz could see a future on the Internet, to which he'd been...
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