60-Second Symposium

CHESS MATES The International Chess Federation's world championships started last week, and even though they're in Las Vegas, still nobody cares. We asked some of the biggest names in sports what they would do to spice up chess's image. Hey, if it worked for soccer...

Bob Ley, ESPN SportsCenter anchor: Chess has a rich history of personal rivalry and quirky characters, and they need to publicize that aspect. Obviously, contestants should also wear those Lycra body suits, and I think the replay rule should be seriously considered. Frankly, I'm shocked it's not on pay-per-view.

George Steinbrenner, owner of the New York...

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