I remember the first time I saw Purell instant handwash. It was on the subway, and a woman who must have been a model removed a bottle from her purse. She raised it high and squirted a long stream down onto her cupped hands, which she rubbed together like she was starting some crazy, germ-killing fire. It was just like in the movies, except this movie was made by a neurotic Jewish guy like me. Like movies are.
Until that moment, I had never been particularly germophobic, mostly because that would require cleaning my apartment. But once I found out about...
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