Think Hollywood is too corporate these days? It's just getting started. Last week publicity powerhouse PMK (which handles names like CRUISE, PFEIFFER, HANKS and DAMON) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK's tidy profit margin--"We're just chump change to them," says LESLEE DART, one of PMK's three partners -as in its vast warehouse of stars. "Celebrity icons are brands," says JOHN DOONER, McCann-Erickson's CEO, "and there may be opportunities to work with like-minded brands in the corporate world." Such work will probably be more subtle...
Marriage Of Convenience
It's General Motors on Line One, Mr. Redford
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