When architectural firms began to compete for the Gap Inc. office complex in San Bruno, Calif., William McDonough saw it as a competition of ideas rather than for a contract. "Our idea," he says, "was that if a bird flew over the building, it would not know that anything had changed." If that sounds like pure eco-nut talk (I almost resist noting that McDonough is for the birds), try the question he puts to potential clients when he undertakes any of his architectural projects: "I ask, 'How do we love all children, all species, all time?'"
Upon hearing him say that,...
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