What Flavor Is Your Mac?

Steve Jobs, acting-CEO-for-life of the resurgent Apple Computer, said last week of his new fruit-colored desktops, "We knew we had to name them after things you eat, because you just want to walk up and lick them."

Well, some of us do, anyway. Nearly two decades after the original Macintosh all but invented the home-computer market, Apple finally has another hit. The product is the new iMac, and the five refreshing "flavors" announced by Jobs at last week's MacWorld show in San Francisco are blueberry, grape, lime, strawberry and tangerine.

The original iMac, released last August in translucent blue, sold 800,000...

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