Bigger wasn't only better during the 1950s and '60s, bigger was best. The Cadillac Coupe de Ville was as long as a city block, with tail fins extending to the suburbs. Elvis had big hair, the Beatles came along with even bigger hair, and the Jackson Five arrived with stupendously massive hair.
It was only natural that American business, seduced by the same belief that size matters, would reshape the corporation into the gargantuan mass called the conglomerate.
The men who built the conglomerates were vastly different from the reigning generation of bosses. They were classic outsiders--non-Eastern, non-American, non-Wasp and non-Ivy....
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