The Kingdom on the Sea

Mickey's luxury liner is pricey and posh, but aimed for the masses

Some media types gathered last week on a high deck of the M/S Disney Magic, impressed despite themselves at the grandeur of the 83,000-ton ship as it cut through the balmy Caribbean night on its final preinaugural cruise. "We're not moving, you know," one of the journalists joked. "It's just a big fan out there." Behind them, a sturdy voice piped up, "Well then, when you leave, would you turn it off?" The speaker was Michael Eisner, Disney's chairman and CEO, ever eager to make a joke about saving a buck.

But in truth, the Magic, which sails out of a...

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