Corporate Power Is Backing Hispanic Power

When A. JERROLD PERENCHIO, an Italian-American Republican, poured $1.5 million into fighting California's anti-bilingual-education initiative two months ago, it seemed an obvious ploy: Perenchio, as head of Univision, the major Spanish-language TV network, was seeking to curry favor with his audience. But Perenchio wasn't alone. Millions of dollars are now being poured into pro-Latino causes by such corporations as AT&T;, GTE, Miller Brewing and Kaiser Permanente. One grass-roots group, the Southwest Voter Registration Project, has received a $500,000 pledge from State Farm Insurance (to be paid over five years), and its recent "Feel the Power" convention was partly sponsored by ARCO...

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