Is That a Song or A Sales Pitch?

Payola lives--legally--as more record companies shell out cash for airplay

Last winter the southern California rap-metal quintet Limp Bizkit was just another scuffling young band that had probably spent too much time listening to its Beastie Boys and Rage Against the Machine albums. This summer Bizkit is basking in the kind of major exposure any new group would trade its nose rings for: a slot on the Ozzfest concert tour, an appearance on MTV's Spring Break, airplay on tastemaking KROQ radio in Los Angeles and a debut album, Three Dollar Bill, Y'All, that cracked the Billboard Top 100.

Yet Limp Bizkit is attracting less attention for its music than for...

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