Start Your Engines

Excite and Yahoo, the two leading Web-search sites, race to remake themselves into portals

Joe Kraus wants to provide your horoscope. And your mutual fund's bottom line. And your E-mail and your headline news. And your groceries, your travel plans, your greeting cards, your sports scores, your local weather, your TV listings, your friends...

Just call it your entire life online. Kraus is the 26-year-old cofounder of Excite the Web's No. 2, "we try harder" search engine, one of those immensely useful sites that search the Internet for pages that contain whatever words or phrases you type in. This week Excite unveils its latest incarnation, centered on what the digerati call "personalization."...

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