God bless Monica Lewinsky," began a Michael Kinsley column a few weeks ago in Slate, the Microsoft-backed online magazine he edits. Kinsley was crowing about the Webzine's jump in readership: 270,000 different visitors in January, nearly double the audience of a month earlier. The Monica-fueled boost has emboldened Slate slate.com to once again take a step that it tried and aborted just a year earlier: ask its audience of freeloaders to become paying subscribers.
It's a plunge into the unknown--and maybe into oblivion. As of last Monday, Slate's daily serving of features and comment on news, politics and culture...