Don't look now, but after shocking the airline and telecommunications industries, competition is about to jolt your sleepy electric company. Just ask Malcolm Buck, a software-support rep whose apartment in suburban Atlanta is wired for phone service, cable TV, high-speed Internet access, and security- and energy-management systems--all flowing through a single cable installed by the Southern Co., his local utility. Buck calls the electric-bill savings alone "pretty amazing."
But listen also to Robin Katz of Madbury, New Hampshire, whose mailbox was choked last year with come-ons from power companies offering everything from cheap rates to light bulbs to spruce seedlings. Says...