Congratulations! you have just won a date with John F. Kennedy Jr. Well, that's not exactly how the publisher of the new political magazine George (for George Washington) put it. But the fact that John F. Kennedy Jr. is editor in chief of the upstart publication is not incidental to the incredible 5.7% sign-up rate for the nearly quarter-million potential subscribers contacted-more than twice the industry standard. Even the John-lite mailing (ones with his name inside but not on the envelope) got a 5.1% response.
Sitting in his 41st floor office in New York City's midtown, Kennedy, a former assistant district...
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