The Goodyear blimp, the Times Square news ticker and baseball scoreboards will all be flashing the same message next week: the label has arrived. Television ads will be urging people to "check it out." In a campaign designed to echo through every supermarket, the U.S. government is touting the new, improved nutrition labels that as of May 8 must appear on most food products.
Gone is the hodgepodge of information in tiny type that seemed to serve foodmakers rather than consumers. In its place is a legible bulletin, developed by the Food and Drug Administration, that actually helps guide Americans on...
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