After fumbling N.F.L. football, CBS was in no mood to lose any more sports action to upstart Fox. So, at the end of negotiations for broadcast rights to the 1998 Winter Olympics in Nagano, Japan, CBS came up a winner -- at a price. Grabbing the games helped the network prop up its slipping sports franchise. But after paying $375 million, a Winter Games record, CBS will do well to break even.
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