TIME
The cult of cleavage knows no limits when it comes to capitalizing on fears of inadequacy. So for the poor souls who aren’t endowed like Sophia Loren (i.e., most women who aren’t lingerie models) but still have to put on a swimsuit once in a while, Cole of California offers an inflatable bikini featuring a plastic pump that air-tanks the top. Cost? An eye-catching $72.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com