Sporting Goods: These Shoes Have Legs

These Shoes Have Legs

Cons. Connies. Chucks. High-tops. All Stars. By any name, the Converse Chuck Taylor All Star basketball shoe is an American classic -- and still a hot seller. For sheer endurance, the simple canvas and vulcanized-rubber shoe (price: $32) now ranks up there with leather bomber jackets, Levi's and Coca-Cola. Last week Converse celebrated the 75th birthday of the All Star and launched an ad campaign that includes a battery of five-second TV spots.

/ Once the standard footwear of almost all self-respecting hoopsters, the All Star nowadays is less an athletic shoe than a fashion accessory. Teenage boys and girls practically...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!