Stormin' Norman: The Book

Bantam bets big on General Schwarzkopf's autobiography, but will there be enough readers to make the gamble pay off?

He crushed Saddam Hussein's war machine and became an overnight TV star when he told the nation how he did it. He won standing ovations in Congress, cheers along parade routes and pleas to run for office. What more is left for General Norman Schwarzkopf than that final ratification of modern-day success, the best-selling autobiography? For months publishers have been salivating at the prospect of putting Schwarzkopf's life and thoughts between covers. Now Bantam Books has won the right to publish his memoirs, for a hefty price: more than $5 million for worldwide rights, probably the most ever paid for a...

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