The worlds of high risk and heavy metal are coming together. Peter Morton, trend-sensitive co-founder of the Hard Rock Cafe chain, plans to open a Hard Rock hotel-casino in Las Vegas by late 1992. The 326-room property would be the resort’s first casino to target patrons more versed in Ben E. King than Benny Goodman. Morton’s chain of 11 Hard Rock restaurants, which serve down- home food and vintage rock, has grown to annual revenues of nearly $100 million. Morton’s latest smash hit: a Hard Rock restaurant in Las Vegas, an instant landmark thanks to the 82-ft. electric guitar on its roof. The proposed casino will feature a 130-ft. guitar, plus a 75-ft. piano that will play hits by Elvis, Jerry Lee and other kings of rock.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com
