Thanks, We Needed These Citations

LIFE SAVERS HOLES

Marketing, like nature, abhors a vacuum, so the real question is what took them so long. In November Life Savers will introduce packages of bite-size "holes" in an attempt to add to its domination among hard candies. Only a killjoy would point out that they're not really the holes.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!