CREDIT: Ma Bell's Popular Child

Ma Bell's Popular Child

No one knew it at the time, but a star was born during this spring's Academy Awards telecast. That night AT&T bought more than $1 million worth of airtime to introduce its new Universal credit card. Since then, AT&T has mailed out 1.7 million cards, prompting predictions that the Universal will become the world's most popular credit plate. Besides having the benefits of a Visa or MasterCard, Universal holders get a 10% discount on AT&T phone calls charged on the card. And for all who apply for the Universal this year, AT&T is tossing in a lifetime waiver of annual fees....

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