Here Today, Still Here Tomorrow

Sex is usually the strongest ploy in marketing, but right now the environment is giving it a run for its money. Surveys show that consumers will even pay a little extra for a product if they can be persuaded that it will ease the garbage glut. But as manufacturers rush to hype the healthy-planet virtues of their products, some seem to be badly overdoing it. Mobil officials said last week that the company will no longer tout its Hefty trash bags as "degradable" because of "mounting confusion" over just what the label means. Mobil was taking a hint. The attorneys general...

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