SMOKING: New Pitfalls in Tobacco Road

New Pitfalls in Tobacco Road

American cigarette companies may feel besieged by the recent spate of local antismoking laws in the U.S., but times are even tougher in Canada. Last week Parliament passed a law that bans cigarette ads in print as of Jan. 1 and banishes them from billboards by 1991. (As in the U.S., cigarette makers in Canada do not advertise on TV.) Beginning next year, every pack of cigarettes sold in Canada will contain a leaflet explaining the dangers of smoking. The tobacco industry fears that the Canadian legislation will inspire a similar crackdown by Congress.

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