Video: Kidvid Cuts

Anyone who tunes in on kidvid shows knows the full meaning of advertising overkill. Some programs, like G.I. Joe and Transformers, are based on popular toys, and have been denounced by critics as program-length commercials. All are punctuated by pitches for every product from superhero dolls to sugared cereals. Last week Congress moved toward giving the kids a break. By a vote of 328 to 78, the House of Representatives acted to limit ads on children's programming to twelve minutes an hour on weekdays and 10 1/2 minutes on weekends. Ever since a Federal Communications Commission ruling in 1984, broadcasters have...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!