Press: From Feminists to Teenyboppers

An Australian team takes a chance on Ms. and Sassy

The pairing seems about as likely as a business lunch between Author Germaine Greer and Pop Singer Tiffany: Ms., the feminist bible born of the political turmoil of the 1960s, and Sassy, the impudent primer for the latest generation of boy-crazy teenage girls. But Sassy Founder Sandra Yates and Ms. Editor Anne Summers are betting that the two magazines will be the foundation of a new media empire. Last week the two transplanted Australians signed a deal to buy Ms. and Sassy from their former employer, Australia's John Fairfax Ltd.

Fairfax's decision to sell the two magazines represents an abrupt about-...

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