AUTOS: Chevy with a Heavy Sticker

Chevy with a Heavy Sticker

Detroit's automakers have been trying lately to break into the market for $50,000-plus prestige cars -- a lucrative slice of the business completely dominated by the Europeans. General Motors' first entry was last year's $56,533 Cadillac Allante, which is designed and partly assembled in Italy. The Allante has flopped in the marketplace, but GM does not give up easily. Early next year the company will introduce a souped-up version of the Corvette, called the ZR1.

When it rolls off the assembly line in Bowling Green, Ky., the ZR1 will become the first $50,000 production car built entirely in the U.S. GM...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!