Falling favorables. George Bush's popularity has been slipping: 47% of registered voters said they had a "favorable" impression of him, compared with 43% who said their impression was "unfavorable." This is a dramatic change from early March, when Bush's favorable rating was 58%, aginst 30% unfavorable.
Clean slate. Michael Dukakis starts fresh because perceptions of him are still relatively positive, though indistinct. His favorable rating was 54%, with 20% unfavorable and 26% saying they had no impression of him.
The crossover factor. Bush's poor showing among independents and Democrats could become a problem. Just 45% of independents and 27% of Democrats...
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