Television: Those Old Familiar Faces

Those Old Familiar Faces

How can a newscast boost its ratings? Television stations in the West think they have found the answer: hire a high-profile, retired politician.

The trend started last month when sister stations KGO-TV in San Francisco and KABC-TV in Los Angeles hired former California Chief Justice Rose Bird to do twice-weekly commentaries for their evening newscasts. Bird, who was voted off the bench in 1986, made a shaky debut when she delivered a commentary in rhyme on the World War II internment of Japanese Americans. KGO then added former San Francisco Mayor Dianne Feinstein, out of office just two months, as an...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!