"Once again," said Prime Minister Bob Hawke of Australia, "TIME has scooped its competitors." While other Australian publications had been planning projects to mark the country's 200th birthday, TIME AUSTRALIA was unveiling its lavish special issue ahead of most of the pack. At a ceremony in Melbourne two weeks ago to launch the 128-page commemorative edition, Hawke declared, "In TIME AUSTRALIA, we have an example of an outstandingly successful news venture based on the world's greatest magazine, but already becoming identifiably Australian in character."
Only 16 months earlier, we had replaced our existing Australian edition with TIME AUSTRALIA, a joint venture...
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